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"Fresh content is also a factor to consider when optimizing your site. Search engines are looking for the most relevant information and consistent updates help tell them that your site contains just that. So when you consistently keep adding new and useful information to your site, you give them a reason to believe that your site is worthy. Consistent updates tell the search engines that your site is a strong resource for your niche. Perhaps an even better motive for updates is that doing so gains the trust of your users and they will come back."