"Titles are a powerful tool in successfully optimizing your site. Titles play a surprisingly major role in determining your site's ranking. A large emphasis on titles by the search engines makes this the ideal place to use your main keywords. Since search engines use these keywords to determine rank, the titles directly affect what users will see. A strong title will net better ranking results. To make a title as strong as possible, there needs to be more than just a company name. You should make sure that the main keyword is there in the title and try to keep it short and meaningful."